In this article, we will know about FMCG full form, Types of FMCG, characteristics of FMCG, and Some top FMCG companies In India. So read this article full in detail.
FMCG full form in details
FMCG stands for Fast-Moving Consumer Goods, these are products that sell quickly in the market at low prices. FMCG is also called CPG(Consumer Packaged Goods). Examples of FMCG are soft drinks, processed foods, cosmetics like lip balm, eyeliner, deodorants, soaps, general using products like toilet paper, face towels, shower caps, toilet soaps, and over-the-counter drugs, etc.
FMCG has a short life, non-durable, and is generally replaced or sold over a short period usually within a few days, few weeks, and few months of manufacture. The profit margin of FMGC products is low but they are sold in large quantity thus, the overall profit is good.
Examples of FMCG
- Processed foods
- Prepared meals
- Beverages
- Baked goods
- Medicines
- Cleaning products
- Cosmetics and toiletries
- Office supplies, etc.
The success of FMCG products depends upon:-
- Brand equity
- Marketing
- Distribution network
- Understanding of consumer behavior.
Characteristics of FMCG products are
1) For the consumers:
- Mandatory use
- Frequent purchase
- Low cost
- No effort to choose
- Comes in a wide range
2) For the marketers:
- Low margin
- A high distribution network needed
- Daily delivery
Some Top FMCG Companies In India
- Parle Agro
- Amul
- Britannia
- Pidilite Industries
- Dabur India Ltd.
- Emami
- Hindustan Unilever
- Colgate Palmolive India Ltd.
- Nirma
- Himalaya Healthcare Ltd.
- Haldiram’s
- Bikanervala
The FMCG industry is the 4th largest sector. It generates 5% of the total factory employment in India. The growing awareness, easy access to products, and changing lifestyles are considered the major factors for the growth of this FMCG in India.
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